With the savvy cross-promotion of their drones, cameras, and gimbals, DJI was able to spread their wings over the entire tech market and be recognized as more than just a drone manufacturer, creating an entire DJI ecosystem similar to Apple's. From the Phantom 1 to the Mavic Air, to the professionally-minded Matrice 200 series, DJI has successfully pivoted from the consumer to the commercial market, while showcasing their dominance over both sectors.
According to research firm Gartner, global market revenue for drones is predicted to grow into an $11.2 billion industry by 2020. In the meantime, DJI isn't slowing down anytime soon, as they continue to conquer the UAV market. Looking toward the future, DJI will continue to expand their reach beyond the realm of just drones into other technologies including cameras, gimbals, and even AI intelligence, while also expanding their dominance in both consumer and commercial markets. Similar to other quickly advancing technologies, we may be in just the beginning stages of what drone technology is capable of.