Soon after Intel's large investment, Yuneec released its 6-Rotor Yuneec Typhoon H drone featuring a 360-degree camera, which was poised to be DJI's first worthy competitor. Then most recently, Yuneec released its $400 "selfie drone" named the Breeze, which was geared towards the more consumer and toy drone market. However, neither drone proved to match up to DJI's technology and low price points in either the consumer or industrial markets.
One of Yuneec's weaknesses was in the marketing of its products. The company made the decision to invest the majority of its funds into product development, shying away from bigger spending in marketing. With this decision Yuneec faced a major challenge in brand awareness overseas which greatly affected sales. Today, Yuneec has tried to focus more on its customer service experience, something that has been noted as one of DJI's weak points, however so far, the initiative has proven to not be enough to bolster the companies standings in the marketplace.
Yuneec has recently made headlines after cutting back its staff by 50-70 percent. According to a statement issued by Yuneec, the company had concluded that it was upsizing its operations faster than the companies growth required and that due to current circumstances, had to scale back its business structure in order to secure a better balance between operational costs and revenue. Yuneec has again not been the only drone company to announce layoffs, and only time will tell if the company manages to grow or scale back even further in the future.